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Sales Tip – Squash Your Competition By Finishing #2 |
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You are probably wondering why any sales coach would tell you to finish second to the competition! The truth is that you should always be looking to win the sale. At the same time, the reality is that sometimes you aren’t going to make the sale – at least right away. And, when that is the case, you want to position yourself as #2. You may be wondering why you would want to do this.
The answer to this question is apparent in something that just happened this week in my neighborhood. Cheetah Gym, a successful chain of gyms in Chicago, suddenly closed their doors this week. X-Sport, one of the competitors to Cheetah, quickly positioned their sales team outside of all the Cheetah Gym locations, and was signing up disgruntled Cheetah Gym members right in front of their closed doors! This was a smart move on their part, and a great example of positioning yourself as #2. Here are some keys to make this strategy successful:
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Tip of the Month – The Power Of Your E-Mail Signature |
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E-mail is a great tool that most of us use on a daily basis. The average person may send dozens, if not hundreds of e-mails a day. One thing that most people don’t do though, is leverage this great tool to market yourself, your product, or your service. Here are a couple of great ways to leverage your e-mail signature:
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Small Business Corner – Want More Customers? Then You’d Better Be Doing This! |
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In order to be successful as a small business owner, you need to make sure that you are leveraging yourself to make the best use of your time, money, and resources. The one area that this is paramount is in your sales efforts! If you aren’t maximizing your time, money, and resources in this area, there is a good chance that you won’t be in business for long – or at least not as successful as you could be.
The reason this is so important is that in today’s world, people are getting bombarded from every direction. We have more and more opportunities, and less and less time to take advantage of them. To give you an idea of what I am talking about, IBM did a study and found that the average person gets bombarded by 3600 marketing messages a day! They also found that it takes 26 impressions to move someone from apathy about you and your product to being ready to buy. So, as a small business owner, how can you ever hope to be successful with your sales efforts? Here are the 3 key things that sales masters do to catapult themselves to success:
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Tip of the Month – Why Less is More |
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As a coach, I believe in the power of living a balanced life, and I try to be a role model for my clients. One of the things that I do to maintain balance in my life is to take the first week of the month off every month. Yes, that's right! By doing this, I am forced to maintain balance in my life. I am also refreshed and more focused when I am working.
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Tip of the Month – Perfecting Your Environment |
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Have you ever noticed that you often attract who you are? For example, people that always have problems tend to attract other people into their lives that have similar problems. Another example is how people often make the same amount of money that their friends and family members make.
One way to attract more into your life is to upgrade who you are. A great place to start is to perfect your environment. When you perfect your environment, you will find that your stress level goes down, your energy level goes up, and you improve what you attract.
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