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Sales Tip – What Makes A Great Salesperson? |
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Meet Jim. Jim is an ordinary salesperson about to make a sales call to a new prospect. Jim, like most ordinary salespeople, starts the conversation by asking one of the following questions of his newly found prospect:
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Tip of the Month – How Would You Beat Yourself? |
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When sitting down to put together a plan-of-attack, we normally focus on attacking the competition, not our own business. By changing our perspective and looking at our business from our competitors' eyes, we can learn some valuable lessons that can improve our business. My challenge to you this month is to put together a brief plan on how you would beat yourself. By doing this, you will learn about your strengths and weaknesses, and how your competition may be attacking you in the market. Armed with this information, you can make some upgrades in your business, turn your weaknesses into strengths, and be better prepared to increase your position in the marketplace!
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Tip of the Month – Two Cards, Please |
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Next time you are at a networking event, use this tip to really impress the people you meet. Ask for two business cards. Yes, that's right - two! The purpose of this is to keep one for yourself, and give one away to the next person you meet that may benefit from the person's product or service. This will set you apart from the crowd, as not only is it memorable, but when you help others build there business, they will help you build yours.
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You’re Fired! The Apprentice and Your Sales Efforts |
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Each week on the popular show, "The Apprentice", Donald Trump presents two teams with a business challenge. The winning team goes to the suite, and one of the members on the losing team hears, "You're fired!", and goes to the street. Sometimes it is obvious who needs to get fired, and sometimes, it's a tough choice. As a salesperson, you are faced with tough choices on a daily basis. These tough choices ultimately determine your success or failure as a salesperson. My challenge to you this month is to ask yourself the question, "Who should I fire?", in the context of the following areas:
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Small Business Corner – Maximizing Customer “Touches” |
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In our fast paced, high-tech world, we are constantly bombarded with information. From a marketing perspective, the average person is bombarded by approximately 3500 marketing messages per day. As a small business owner, you are lucky if one of those is yours. You are even luckier if your message is processed and your prospect takes action. So how can you increase the effectiveness of your marketing, and increase the chance that your potential prospects will take action?
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