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Small Business Corner – The 3 P’s Of Service Marketing |
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If you are familiar with marketing, I am sure you have heard of the 4 P's of marketing - Product, Price, Placement, and Promotion. These are the building blocks for any marketing campaign/program when you are dealing with a product. However, if you are in the service business, there are 3 more P's that you need to be aware of:
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Managing Your Energy – Your Key To Success |
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The old paradigm of effectively managing your time is no longer enough. In order to be truely effective in today's demanding world, you must also be able to manage your energy levels. If you only focus on managing your time, you may find yourself showing up without the ability to focus and be at peak performance.
How many times have you started your day in the last week having to push yourself to get up? How about running out of gas at the end of the day? Falling asleep after lunch? All of these things are signs that you are not managing your physical energy levels to the best of your ability. Here are a couple of ways to generate more energy for yourself:
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Sales Tip - In a Sales Slump? How Watching Seinfeld Can Help |
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I was watching an old re-run of Seinfeld the other day. The episode was called, "The Opposite". In the episode, George Costanza realizes that everything he's been doing his entire life has led to his current situation, a life of misery. So, he figures that if he does everything the opposite of what he has done in the past, he will create the opposite results. As the episode goes on, George ends up attracting a beautiful woman, a new job with the Yankees, and everything he touches turns to gold!
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Sales Tip – Anatomy of a Sales Call |
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Sales, like any other profession or craft, has a certain set of fundamentals that are key to being successful. For a salesperson, the cornerstone of what we do is the sales call. Oftentimes, we forget about the fundamentals, we start to get sloppy and freelance, and don't generate the results that we want. If you are ready to improve your performance and get back to basics, here are six steps that go into a successful sales call:
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Life Isn’t Fair – And That’s A Great Thing! |
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I want you to imagine for a second what it would be like if life was fair. What would it be like if everyone lived in the same style home, made the same amount of money, had the same talents and skills, and played the "game of life" on a fair and balanced playing field. If you ask me, life would be pretty boring and predictable! Thankfully for all of us, this isn't the case.
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